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Figure 1 Figure 2 While White women, unlike White men, did not prefer any particular group of multiracial men to White men, they did respond to Asian-White and Latino-White men as frequently as to White men.

The treatment of Black-White multiracial daters is distinct, however.

While these findings echo the reality of persistent racial discrimination in U. dating and marriage markets, until now scholars have yet to address how the growing numbers of multiracial individuals navigate these complex dating hierarchies. Census marks the formal emergence of mark-more-than-one racial data collection practices – for the first time in U. history, individuals were able identify with more than one racial categorization.

In new research, we find evidence for a “dividend effect” in online dating, where multiracial Asian-White, Black-White and Latino-White men and women are preferred above all other groups, including Whites. For many, this “right to choose” directly challenged a long U. history of federally assigning a minority identity to anyone of mixed racial parentage. Our research uses interactional data to test the social consequences of a White/minority multiracial status.

Indeed, a seemingly complimentary “dividend” effect in online dating masks potential stereotypes and power dynamics at play. Marketers have taken keen interest in key demographic characteristics pertaining to this viable consumer population – namely, their relatively young age, high income earning potential and urban geographic concentration.

In the case of multiracials, one-dimensional cultural representations influence how they may be perceived as “chic,” “trendy” and “post-racial.” This sentiment has been captured by Ron Berger, late CEO of a large U. marketing company in NYC, who stated that “today what’s ethnically neutral, diverse or ambiguous has tremendous appeal…Both in the mainstream and at the high end of the marketplace, what is perceived as good, desirable, successful is often a face whose heritage is hard to pin down”.

If a bumbling buffoon like Hugh Grant could steal Julia Roberts' heart in It was the summer of 2006 when I first landed in New York as a 19-year-old, laden with warnings about American girls: they're high maintenance, my friends told me.

I tried to brush this off—preconceptions are always dangerous when entering any sort of relationship.

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It has become so popular that preferences in the online dating market also reflect the reality of racial discrimination in the U. In new research, researchers he experience of multiracial individuals in online dating.They find that there may be a “dividend effect” where multiracial men and women are preferred above all other groups, including Whites, an effect which could be attributed to cultural representations of multiracials as exotic, sexual, trendy, and attractive.Researchers have long documented the existence of a racial hierarchy within the U. dating world, with White women and men the most preferred partners, Blacks the least preferred, and Asians and Latinos falling somewhere in between.A generation of scholars have since sought to assess whether the increase in multiracial identification reflects real changes in the U. Using 2003-2010 data from one of the largest dating websites in the United States, we examined nearly 6.7 million initial messages sent between heterosexual women and men and assessed whether White, Asian, Black and Latino monoracial (those that identify with a single racial group) daters were less likely, equally likely, or more likely to respond to initial messages sent from Black-White, Asian-White and Latino-White multiracial daters compared to messages from their same-race in-groups.We find that multiracial daters are treated very differently than single race daters, and, in fact, are afforded a preference premium in online dating.

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