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The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC.
Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs.
If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier.
Takeaway: Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016, and practically every study you’ll find.
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