It's easy to dismiss Dating as Facebook copying Tinder, just like it ripped Instagram Stories from Snapchat.
But that analysis misses an important reality: Dating apps like Tinder have long relied on Facebook's data to operate their service in the first place.
The Dating announcement comes at a strange time for Facebook.
In the wake of the Cambridge Analytica scandal, many users are reluctant to share more personal information with the social network, especially intimate data related to romantic preferences.
” But the thing is, as we all near 30, societal pressure shifts, and singletons start being asked why they haven’t “found someone yet.” Woohoo, you’re an adult and can now, well, do basically all the same things you’ve been doing since you were 18. Many people end their long-term relationships in their mid-twenties when they realise that actually, this person isn’t who they want to spend the rest of their lives with, but if they end it now, they still have time to enjoy being single and find someone else to settle down with.
The dating pool is vast as many high-school sweethearts broke up during uni. You’re a serious grown-up now (possibly even with a job - well, internship - and everything) so aren’t just going to snog someone behind a bike-shed, oh no. Oh bloody hell, your friends are starting to get engaged and married.
annual developer conference, Mark Zuckerberg announced a new dating service, simply called "Dating," that will exist right within the social network's own app.
It will allow Facebook users to create separate profiles from their main Facebook accounts to pursue romantic connections.
Which means that in one sense, Facebook is again looking for success through imitation.
You’re going out for dates and drinking cocktails in swanky bars (and then crying into your bank statement afterwards). You have someone with whom to hang out, go to the cinema, get a takeaway and have sexual exploits with on a regular basis. And you’re over here getting drunk with a different Bumble date every week.
You’re poor, you still live at home (which is totally killing your mojo) and quite frankly you ceebs with dating. But, loads of your friends are in relationships that started on dating apps. Your parents are getting excited, you’re considering moving in together and you start thinking this might just be the one.
For example, if you're attending a concert, you'll be able to "unlock" your profile, so that potential matches who have said they're going to the same show can see it.
The social network says it's going to start testing Dating later this year, and that it's not going to use information from the feature to target ads.