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Shares of Match Group which owns Tinder and Ok Cupid, were down 9.6% Tuesday following Facebook’s announcement.Several major online dating platforms—including Tinder, Hinge, and Bumble—use Facebook’s platform to connect profiles to dating profiles, using photos and first names in the app.“For instance, I use my Facebook profile primarily to build my professional visibility. Consumers may be put off Facebook extending its ecosystem into yet another part of people’s social lives, in the same way Amazon has done with e-commerce.I am in groups dedicated to professors, media practitioners, and LGBTQ activists. Still, Zuckerberg apologized for the privacy violations and said the company would review all third party apps accessing data on the site.Meredith Golden, a dating coach based in New York City, said she believes the new feature will be used largely by divorcees and users over 40 who may be less likely to use other online services.Even though a Facebook dating service could act in the same way as other location-based dating apps, people know it mostly as a familiar and unthreatening place to talk to friends. “There are millions of singles in this demographic who want to meet someone but have reservations about using dating apps,” she said.You can then tap an event to unlock it and see other dating app users who are interested in the event and start messaging with them.
That’s according to CEO Mark Zuckerberg, who announced that his company will begin rolling out a new dating feature during the social network’s F8 developer conference on Tuesday.That’s incredibly important, especially when it comes to dating apps.The dating app, Zuckerberg said, is meant to help bring people together in long-lasting relationships, not random hookups.(That’s useful, given that so many people tell fibs on dating sites.) Users will not be matched with friends on Facebook, but rather others who have marked themselves as “single” on the social media network.Also see: What NOT to do on a dating website But who will actually use the feature?