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Similarly, as Russian society is fairly sexist, some (not all!
Some sources estimate the scale of PPL operations at over 100 million US dollars a year.
A related issue is that in Russian and Ukrainian society, it is still seen as essential for a woman to get married at a relatively young age (around 25 being the allowed maximum).
As such, Russian women raised to be able to cook, clean, and make babies relatively well (not all of them, of course – but this is the expected standard overall), and they know that these traits are much more appreciated in the West.
They are then typically offered a discounted or free glamor shoot, which basically involves suggestive photographs in bed, on the beach and so on.
The women can then make a profile using the agency’s computers.