Other studies found speed-dating data useful as a way to observe individual choices among random participants.A 2005 study at the University of Pennsylvania of multiple Hurry Date speed dating events found that most people made their choices within the first three seconds of meeting.
There have been several studies of the round-robin dating systems themselves, as well as studies of interpersonal attraction that are relevant to these events.
Speed dating is a formalized matchmaking process whose purpose is to encourage eligible singles to meet large numbers of new potential partners in a very short period of time.
It was created in 1998 by Antony Beilinsohn (a Los Angeles based television executive) after his Rabbi, Yaacov Deyo, encouraged him to conceive of innovative ways for eligible jewish singles to meet and marry.
Furthermore, issues such as religion, previous marriages, and smoking habits were found to play much less of a role than expected.
A 2006 study in Edinburgh, Scotland showed that 45% of the women participants in a speed-dating event and 22% of the men had come to a decision within the first 30 seconds.