Speed dating method
Persona Speed-Dating is a fast, novel, fun method to help teams embed a human-centered mindset.This method pairs nicely with empathy mapping, collaborative sketching and other methods used to generate ideas that address differing customer needs.As I headed into planning for a recent HR project kickoff, I asked myself, “How might I quickly enable stakeholders to step inside the shoes (or steel-toed boots, sandals or work-at-home slippers) of our personas, to drive a human-centered mindset?”I decided right and fast, face-to-face immersion is key.A Persona is an archetype that represents important, well-researched behavior patterns, motivations, goals and needs of a group of people that share similar qualities.Personas enable our design teams and business stakeholders with human reference points.However, it is not practical to design experiences to satisfy the needs and idiosyncrasies of tens of thousands of individuals in our enterprise.Personas are an effective tool we use to embed a human-centered mindset in a way that scales, to get results and deliver sustainable business value.
Like under a duvet immersed in a Game of Thrones fest. Leaving you with that special glow of satisfaction you only get when you know you’ve taken care of business like a ladyboss. Here’s what my client told me when she used this tip during a particularly overwhelming day…However, we need to understand, design and evaluate experiences for varying customer contexts, needs, goals and attitudes.These are the people who purchase products or, in my case, employees, managers and Human Resources professionals who are Honeywell’s main differentiator.It is difficult to embed a lasting mindset shift by hanging persona descriptions on walls or around the office, or by distributing a digital format for teams to review.There are a number of ways to integrate personas in design workshops, but I hadn’t found a way that was engaging enough to embed a lasting impression.